Serving as South Florida’s only short film festival, MsFF was founded to showcase Miami as a leader in contemporary filmmaking, and aims to exhibit the most captivating and innovative short content. In the process, MsFF hopes to build an audience for short film as well as induldge it’s current dedicated followers. For two weeks every fall, thousands will flock to Miami to view over 50 films from around the world. These films are organized thematically, in hopes of representing the full range of the human experience as reflected by our chosen filmmakers.
MsFF 2014 commercial was created by Conill Advertising agency part of Saatchi & Saatchi
The challenge for a short film festival is to attract people who are not interested in this particular short format. The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. But life is short!